Branding: Catalina Fernández 

Photos by Anagrama via Yatzer

Catalina Fernández is a pastry 'boutique' in San Pedro, Mexico and it is super cool in its simplicity. Unusual to find such a stark vibe in a sweet shop, no? There are no frilly pinks or purples here. There are no swirly girly details, just pure minimalist perfection. They've carried the sleek focus throughout the space and even into their collateral pieces and packaging. Kudos to them for challenging the norm.

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